KEYNOTE: A Conversation with the WTTC
BREAKOUT: Gay Travel/Gay Rights – A Long History/A Bright Future
Tanya Churchmuch, Tourisme Montreal & Billy Kolber, ManAboutWorld
This session examines how the tourism industry has contributed to the advancement of LGBT rights, and its implication for the global advancement of those rights going forward. Review significant travel milestones and discover how gay travelers can effect positive change around the world with their presence and economic clout. An important session for newcomers: understanding where the market has been is key to understanding where it’s going.
BREAKOUT: Giving Back: It’s the Same in All Languages
Charlie Rounds & Steve Roth, IGLTA Foundation
This session will explore cause marketing and how a business (regardless of size) can partner with a nonprofit (regardless of size) to improve its image, its bottom line, and our world.
BREAKOUT: IGLTA 101: Making the Most of Your Membership
New to the association? Learn more about how your membership can help strengthen your business and get answers to your questions in real time from the IGLTA staff.
BREAKOUT: #LGBTBiz – Advanced LGBT Social Media Marketing Strategies for 2014
Matt Skallerud, Pink Banana Media
You already know how to post content on Facebook, Twitter and LinkedIn. Join us for a look at some of the advanced topics in social media marketing available today, including influencers, social media integration with search, and #hashtags and how your company can put them to work to maximize outreach. This session also touches upon user-generated content, Instagram, and Vine video. Our focus is LGBT, but the strategies remain the same for almost any type of niche marketing.
WOMEN IN BUSINESS
Join Selisse Berry, Founder and CEO of Out & Equal Workplace Advocates, to hear how employee resource groups, business resource groups, and affinity groups can have an impact on global workplace equality. Berry will discuss the current state of LGBT workplace equality and share stories of change from around the world.
GENERAL SESSION: CEO PANEL
Moderated by Theresa Belpulsi, Destination DC
The annual CEO Panel will examine global trends and strategies for various segments of tourism/hospitality. Panelists include Joaquin Castillo, Director General of Tourism/Community of Madrid; Eduardo Santander, Executive Director of the European Travel Commission; Daniela Wagner, European Director of the Pacific Asia Travel Association, and more.
GENERAL SESSION: It’s Not You, It’s Media: Creating Relationships on New Platforms
Spud Hilton, The San Francisco Chronicle
There have never been more ways to tell your story, many of them completely free; but how do you become relevant to travelers (and stay that way) through story-telling platforms that range from 6,000-word articles to 6-second looping videos? By picking the message, choosing media wisely and knowing why quirkiness and creativity might be the best tools in the box.
BREAKOUT: Reaching the Lesbian Market
Moderated by Merryn Johns, Editor in Chief, Curve Magazine
Understanding LGBT marketing isn’t one size fits all. Make an effort to understand the needs of the “L” segment, and your business will gain a new, loyal group of customers. With Monica Duce, AEGAL/MADO Production Manager; Bettina Hagen, freelance travel writer; Eva Maria Thorarinsdottir Lange, Pink Iceland Managing Director
BREAKOUT: Same-Sex Couples: Weddings & Honeymoons
Tom Roth & David Paisley, Community Marketing Inc.
This dynamic, interactive session will feature the findings of the most comprehensive same-sex wedding study of its kind, recently produced by Community Marketing & Insights. Participants will learn about the history and evolution of “marriage equality,” the diversity of wedding plans and celebrations, types of event facilities used, resources used to plan and book services, size of wedding party, honeymoons, etc. The presentation is based on research and case-study insight, and provides practical take-aways.