ABRAT GLS (The Brazilian Association of Gay & Lesbian Tourism)
How to Reach the Booming Brazilian LGBT Market
This dynamic presentation will include the latest statistics on the Brazilian LGBT market and key tips for reaching the growing population of Brazilian LGBT travelers who are deciding where to spend their money abroad.
IBM
The LGBT Ecosystem: Leveraging Best Practices to Uncover Market Opportunities
Given the breadth of IBM’s business across 170 countries, diversity is a competitive differentiator. From a GLBT market perspective, the discretionary income of this community is growing every year, along with their presence in the workplace. Senior leaders from IBM’s Global Diversity/LGBT Business Development team will address the role of LGBT/Diversity in the international workplace and marketplace. The session will feature an overview of IBM’s global LGBT/diversity best practices and approach for addressing LGBT business development opportunities in emerging markets such as Latin America and Asia.
MEDIA PANEL
USA Today reporter Ben Mutzabaugh anchors a global LGBT media panel of writers and editors that spans print and web-based travel coverage. Find out the best ways to raise the profile of your business and gain a greater understanding of the synergy between journalism and the tourism industry.
PANEL
LGBT Travel Business: South American-style
Sirius XM radio’s Tim Bennett and John Nash (“The Focus Group”) moderate a lively panel discussion with tourism industry veterans from across the continent – including Brazil, Argentina, and Peru. You’ll gain valuable insights into the specifics of doing business in the South American LGBT market.
UNWTO
Global Tourism Update
The United Nations World Tourism Organization presents an overview of major tourism trends as well as insights from its first “Global Report on LGBT Tourism,” which was released in January 2012 in partnership with IGLTA.
